William Lovell was born in Toronto, Canada. He attended secondary school at Upper Canada College and received his post-secondary education at the University of Guelph where he studied political science, education and communication. From 1971 to 2011 he was director and co-owner, with his wife Sandra, of the John F. Kennedy International School in Saanen, Switzerland. He served for many years on the board of directors of the Swiss Group of International Schools, the Tourist Office of Saanen and the Rotary Club of Gstaad. Bill dedicated his entire professional career to the development of the John F. Kennedy International School and summer camp.

In his retirement, Bill has endeavoured to improve as a skier, sailor and grandfather and to further enhance and expand the concept of international education in any way he can - e.g. through the development of Lovell International Camps. Bill has been married to fellow educator Sandra Lovell since 1968 and together they have two children - Alison, a former international school teacher who now lives in Toronto and manages her own design company, and Bryce who is a business graduate and heads up Lovell International Sport and Education Camps in Gstaad. He is the proud grandfather of five grandchildren.